Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Jamye Foster"'
Publikováno v:
Journal of Applied Marketing Theory, Vol 10, Iss 1 (2023)
Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impac
Externí odkaz:
https://doaj.org/article/3752cfc637ae4d788f22b5299f1906a9
Publikováno v:
Journal of Marketing Education. 44:235-249
This study examined the impact of shared responsibility on the relationship between marketing and other business students’ coping strategies and their satisfaction with the rapid transitioning to remote learning and academic performance expectation
Publikováno v:
Journal of Research in Interactive Marketing. 16:237-258
PurposeOver the past two decades, technology-facilitated communication between brand and consumer has become common. One way in which technology can be used to build brand relationships in the online environment is by using brand avatars. This study
Publikováno v:
Journal of Marketing for Higher Education. 29:134-152
While on-campus student housing availability has been shown to improve retention, the interdependence between students and providers in creating the value of campus living has not been explored. Th...
Publikováno v:
Journal of Research in Interactive Marketing. 12:125-144
Purpose This paper aims to test the relationships between shopping enjoyment, economic motivation, apparel shopping self-confidence, perceived informativeness, perceived irritation and buying intention, using Uses and Gratification (U&G) theory, in a
Publikováno v:
Journal of Interactive Advertising. 16:16-30
Handheld and wearable smart devices have enabled augmented reality (AR) technologies (ART), including AR hypermedia (ARH) print ads, in which mobile smart devices act as viewfinders to superimpose virtual, hyperlinked, 2-D images over traditional pri
Autor:
Jamye Foster, Gallayanee Yaoyuneyong
Publikováno v:
Higher Education Pedagogies. 1:42-56
Business students beginning their careers find that they must innovate to solve nebulous problems, work in interdisciplinary groups and environments, and effectively communicate their knowledge to colleagues and clients with diverse backgrounds. Addr
Autor:
Jamye Foster, Melinda A. McLelland
Publikováno v:
Journal of Retailing and Consumer Services. 22:195-205
Although retail atmospherics has been an active area of study, a glance around a typical mall indicates many retailers still do not actively differentiate their retail environment from competitors. This is likely due to retailers considering the atmo
Autor:
Jamye Foster, Melinda A. McLelland
Publikováno v:
Journal of Retailing and Consumer Services. 22:53-60
Differential promotion strategies are a vital relationship marketing tool that is advantageous to both the company and the targeted customer. However, a differential approach means some customers do not fare as well as others. The customers who get t
Autor:
Jamye Foster, Gallayanee Yaoyuneyong
Publikováno v:
International Journal of Fashion Design, Technology and Education. 7:154-162
To prepare for the changing marketplace, students must become confident working with both real-world clients and multidisciplinary teams. A major barrier for students is their inability to communicate knowledge effectively or work outside clearly def