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Publikováno v:
Journal of Fashion Marketing and Management. 19:154-168
Purpose– The purpose of this paper is to examine consumers’ perceptions of using different types of 3D animated avatars as salespeople based on credibility, homophily, attractiveness and intention to interact.Design/methodology/approach– Using
Publikováno v:
Decision Sciences Journal of Innovative Education. 12:219-232
As technology advances, it is important for teachers to seamlessly integrate technology into their innovative teaching techniques. Using virtual worlds is one alternative to traditional teaching methods that can provide rich learning experiences. The