Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Jamie L. Grigsby"'
Autor:
Jenifer Skiba, Jamie L. Grigsby
Publikováno v:
Journal of Interactive Advertising. 22:207-222
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7aab815383fa0bec3fe6dd625cd9e59
https://doi.org/10.1080/15252019.2022.2096157
https://doi.org/10.1080/15252019.2022.2096157
Publikováno v:
Journal of Consumer Behaviour. 21:1365-1377
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a761b2f83500c2afd86d361dd46b796
https://doi.org/10.1002/cb.2079
https://doi.org/10.1002/cb.2079
Publikováno v:
Journal of Advertising. :1-19
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11cf3fd9aacf4ba88f2eac160e334ea4
https://doi.org/10.1080/00913367.2022.2077267
https://doi.org/10.1080/00913367.2022.2077267
Autor:
Hillary N. Mellema, Jamie L. Grigsby
Publikováno v:
Journal of Interactive Marketing. 52:61-78
Native advertising and storytelling are both increasingly popular advertising strategies. This research explores the effectiveness of storytelling in a native advertising context on social media. While most research recommends the use of stories as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6680956b725ff3c13c6aeee5cd10b79
https://doi.org/10.1016/j.intmar.2020.03.005
https://doi.org/10.1016/j.intmar.2020.03.005
Publikováno v:
Journal of Global Fashion Marketing. 11:343-360
Reactions to a scent are both cognitive and neurobiological, and impact fragrance evaluation along two key factors. One is gender, due to information processing differences among men and women. The...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::734abfda6fe451e66222036850936124
https://doi.org/10.1080/20932685.2020.1791210
https://doi.org/10.1080/20932685.2020.1791210
Publikováno v:
Marketing Letters. 32:75-89
Impulse purchases are encouraged by retailers and can comprise a significant portion of a retailer’s sales. However, both consumers and researchers generally see impulse purchases as something to be avoided because they tend to be incongruent with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b4153c2280f6b200875efb5a8eed3f9
https://doi.org/10.1007/s11002-020-09536-6
https://doi.org/10.1007/s11002-020-09536-6
Autor:
Jamie L. Grigsby
Publikováno v:
Journal of Promotion Management. 26:569-592
This research explores fake ads: social media posts created by influencers that are designed look like ads but are unpaid. An experiment finds that consumers’ perceptions of fake and real ads varie...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b77911b3032a7d62277fbe54ceef14a3
https://doi.org/10.1080/10496491.2020.1719958
https://doi.org/10.1080/10496491.2020.1719958
Publikováno v:
International Journal of Market Research. :147078532211355
Prior consumer knowledge research compares differences between experts and novices within a product category, implicitly assuming that novices are similar across categories. Relying on the differences between incidental and intentional learning, as w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72dd38e57b3544e275218f5b95ca08a8
https://doi.org/10.1177/14707853221135542
https://doi.org/10.1177/14707853221135542
Publikováno v:
Journal of Advertising. 46:424-439
Broadening brand positioning is challenging because strong brand images are resistant to change. Consumers are likely to reject attempts to associate new discrepant attributes due to incongruence with the brand's existing image. This research present
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90d4c872100579ae8039fb85c8f58bb0
https://doi.org/10.1080/00913367.2017.1281776
https://doi.org/10.1080/00913367.2017.1281776
