Zobrazeno 1 - 10
of 108
pro vyhledávání: '"James W. Peltier"'
Publikováno v:
Journal of Research in Interactive Marketing, 2016, Vol. 10, Issue 1, pp. 2-16.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-12-2015-0094
Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context
Publikováno v:
Journal of Consumer Affairs. 56:512-535
Publikováno v:
International Small Business Journal: Researching Entrepreneurship. 40:823-844
Although effective resource integration is a critical requisite for entrepreneurial success, the literature suggests there are crucial gaps for minority entrepreneurs. We examine how interracial distrust (ID), an indicator of the extent to which mino
Publikováno v:
Journal of Business Research. 163:113910
Publikováno v:
Journal of Research in Interactive Marketing, 2014, Vol. 8, Issue 3, pp. 169-202.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-04-2013-0019
Publikováno v:
Journal of Marketing Education. 44:149-165
In response to the Journal of Marketing Education special issue on teaching turmoil and triumphs in times of crisis, we develop and test a student anxiety, preparation and learning framework for responding to external crises. We use structural equati
Publikováno v:
Journal of Business Research. 125:840-850
The health service ecosystem traditionally has focused on unidirectional information flow from the health provider to consumer. However, this model fails to adequately engage consumers in their health decision-making to improve consumers' wellness. C
Publikováno v:
Journal of Research in Interactive Marketing. 15:200-222
Purpose Innovative firms have rapidly developed artificial intelligence (AI) capabilities into their service ecosystems, essentially changing perceptions of what is service quality and service delivery in their respective industries. Nonetheless, the
Publikováno v:
Journal of Research in Interactive Marketing. 15:68-85
Purpose The purpose of this study is to investigate the relationships that influence the value co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile banking (AIMB) service platforms. Design/methodology/approach
Publikováno v:
Journal of Research in Interactive Marketing. 15:147-178
PurposeThe purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines