Zobrazeno 1 - 4
of 4
pro vyhledávání: '"James R. Shock"'
Publikováno v:
Industrial Marketing Management. 91:610-620
Guided by strategic orientations, firms must continuously deliver superior value in order to maintain a strong position in the market over the long-term. This study explores how two prominent strategic orientations (i.e., market and technological ori
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d517336f02e70b9632f479b87b1f3bd5
https://doi.org/10.1016/j.indmarman.2020.03.012
https://doi.org/10.1016/j.indmarman.2020.03.012
Publikováno v:
International Journal of Online Marketing. 9:39-52
This article examines how an online auction of a preannounced product, the Microsoft Xbox 360, proceeds and performs before its official launch on eBay. Data from the eBay marketplace is examined after the date of the preannouncement in May 2005 unti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c3cdb72a86bce9c85253e29b954ea05
https://doi.org/10.4018/ijom.2019040104
https://doi.org/10.4018/ijom.2019040104
Autor:
James R. Shock
Publikováno v:
The Marketing Review. 17:495-513
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b796535f88036ad523cee378df511fa
https://doi.org/10.1362/146934717x15144729613924
https://doi.org/10.1362/146934717x15144729613924
Publikováno v:
International Journal of Business Information Systems. 30:203
As retail consumers are using mobile devices to access the internet for information and actual purchases, retails are trying to create promotional campaigns that take advantage of this trend by offering digital coupons. However, there are a number of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb06e0336d3dd24088511ab9a14e81b5
https://doi.org/10.1504/ijbis.2019.10018675
https://doi.org/10.1504/ijbis.2019.10018675