Zobrazeno 1 - 10 of 11 pro vyhledávání: '"James R. Lowry"'
1
Using Intramarketing to Gain Acceptance of Service Offerings Within an Organization
Autor: James R. Lowry, Shaheen Borna, Scott A. Inks
Publikováno v: Services Marketing Quarterly. 28:49-63
Intramarketing involves a unit in an organization distributing and promoting its service offering to employees within another unit of the same organization. In this context marketing is viewed as a societal process. The purpose of this paper is to in
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0d4e410a5ef28042da0d73ad2be5e2e8
https://doi.org/10.1300/j396v28n04_04
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2
Developing a Positioning Strategy for a University
Autor: James R. Lowry, B. D. Owens
Publikováno v: Services Marketing Quarterly. 22:27-42
If a school is able to establish a distinctive position relative to its competitors, it enhances its ability to maintain or increase enrollments. This paper focuses on the steps necessary for a school to create an effective positioning strategy. Succ
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7cea38f8ee50ec4de3b951ec0aff54b9
https://doi.org/10.1300/j396v22n04_03
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4
Is niche marketing suitable for your accounting practice?
Autor: James R. Lowry, William T. Wrege
Publikováno v: Services Marketing Quarterly. 15:137-146
In recent years, accounting firms like many other professional organizations have been facing more aggressive competition from marketing-driven competitors. To compete effectively, some accounting firms are turning to niche marketing or niching. Howe
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e688f674ff58be5bcef65d45307d7efe
https://doi.org/10.1080/15332969.1996.9985264
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5
A Strategic Planning Model for Law Firms
Autor: James R. Lowry, Russell G. Wahlers, Phillip D. Howard
Publikováno v: Journal of Professional Services Marketing. 12:123-137
Today's lawyer practices in a client marketplace characterized by ever-increasing competition and a growing specialization of legal services. Many law firms have responded to their competitive environments by employing marketing practices heretofore
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d96230ab2c7511102b35d5a7bccdee65
https://doi.org/10.1300/j090v12n01_11
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8
DEPARTMENT STORE ORGANIZATION: FUNCTIONAL DIVISIONS AND OPERATING SYSTEMS
Autor: James R. Lowry, Russel G. Wahlers
Publikováno v: International Journal of Retail & Distribution Management. 21
Examines the influence of several size‐related factors on retail management′s choice of the organization′s functional division structure and multiunit operating system based on data collected from a sample of retail department store personnel m
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::252907c3ca322fb612fc3e1af57e950c
https://doi.org/10.1108/09590559310046031
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9
Gambling and speculation
Autor: James R. Lowry, Shaheen Borna
Publikováno v: Journal of Business Ethics. 6:219-224
This paper deals with an important policy issue concerning an individual's economic freedom and social justice. The issue to be studied is related to gambling and speculative business activities. It is argued that since certain "speculative business"
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::da3854ce773044f9bedf2cd870fe04d8
https://doi.org/10.1007/bf00382867
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