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pro vyhledávání: '"James M.B. Mc Arthur"'
Autor:
James M.B. Mc Arthur, Jerico John G. Dalangin, Jan Benedict M. Salvador, Angelika B. Bismonte
Publikováno v:
Jurnal Studi Komunikasi; Vol. 5 No. 3 (2021); 551-568
The study aims to determine consumers' perception of the advertising efficacy of social media influencers regarding their purchase intention. The researcher believes that specific strategies and skills should be customised to attract consumers' buyin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fa410f47808f975398d87d33cf679273
https://ejournal.unitomo.ac.id/index.php/jsk/article/view/3708
https://ejournal.unitomo.ac.id/index.php/jsk/article/view/3708
