Zobrazeno 1 - 10
of 17
pro vyhledávání: '"James M. Munch"'
Publikováno v:
Journal of Product & Brand Management. 30:949-963
Purpose This study aims to examine the impact of college students’ health and wellness orientations on the perceived importance of health benefits for an innovative new brand of standing desk, which is hypothesized to positively affect students’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ec46e758b368c07b07810a08b70aa56
https://doi.org/10.1108/jpbm-07-2019-2481
https://doi.org/10.1108/jpbm-07-2019-2481
Publikováno v:
Journal of Marketing Communications. 26:434-453
Most market segmentation in prior academic research on higher education has been largely based on demographic variables, providing a limited view of potential targeting opportunities. This research...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0295c38ab1bdc1d07993a19f8552dd8b
https://doi.org/10.1080/13527266.2018.1514319
https://doi.org/10.1080/13527266.2018.1514319
Publikováno v:
Journal of Marketing Theory and Practice. 22:25-40
In this study we examine how repetition of print advertisements can inhibit (rather than facilitate) brand recall in print advertisements that share similar affective valences. We find that reexposure to positively valenced advertisements impairs rec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a8dc836044e02ea7f1a6ce50ccd46aa
https://doi.org/10.2753/mtp1069-6679220102
https://doi.org/10.2753/mtp1069-6679220102
Autor:
Hieu P. Nguyen, James M. Munch
Publikováno v:
Journal of Business Research. 64:113-118
In two studies we introduce Attachment theory as a fresh consumer research perspective on the study of gift giving perceptions among individuals in romantic relationships. We explore the intricacies of romantic gift giving as affected by the interpla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e1041f6dae871ef54f18f0415b8a1fe
https://doi.org/10.1016/j.jbusres.2010.02.006
https://doi.org/10.1016/j.jbusres.2010.02.006
Autor:
Mark Toncar, James M. Munch
Publikováno v:
Journal of Marketing Theory and Practice. 18:71-80
This paper explores the concept of replication in research and the challenges involved in conducting replication studies. A framework for replication studies is developed to help provide useful guidelines and boundary conditions for researchers who a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::372842312a52c5ebc696a6324c9ebca8
https://doi.org/10.2753/mtp1069-6679180105
https://doi.org/10.2753/mtp1069-6679180105
Publikováno v:
International Marketing Review. 22:353-368
PurposeTo evaluate the cross‐regional equivalence of repair service quality for mission‐critical equipment.Design/methodology/approachUsing the five dimensions of SERVPERF as a framework, clinical laboratory directors across Europe and the USA we
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf4d99edb33fe82295d0612b22f9137b
https://doi.org/10.1108/02651330510602240
https://doi.org/10.1108/02651330510602240
Autor:
Mark Toncar, James M. Munch
Publikováno v:
Journal of Marketing Theory and Practice. 11:39-53
This research focuses on one type of figure of speech, tropes, and investigates their effects on persuasion and memory. Tropes are phrases in which the combination and ordering of the words causes them to take on unexpected meaning. The results of tw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55bfce329d9ceaa08290016b35129369
https://doi.org/10.1080/10696679.2003.11658507
https://doi.org/10.1080/10696679.2003.11658507
Publikováno v:
Journal of Business Research. 55:933-942
Culture, and the influence that cultural values have on attitudes and behavior, is an important topic in cross-cultural consumer research. The relationship between values and the psychological purposes (functions) of attitudes are investigated in a c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c2527ffe7d95db4c0ec3dda75255160d
https://doi.org/10.1016/s0148-2963(01)00213-2
https://doi.org/10.1016/s0148-2963(01)00213-2
Autor:
James M. Munch, Mark Toncar
Publikováno v:
Journal of Advertising. 30:55-65
This research investigates the effects of a specific type of figure of speech in print advertising. The figures of speech, tropes, are indirect or irregular statements, such as puns or metaphors, that require viewers to make inferences to understand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40faca99acf1c6026d783689ac74504a
https://doi.org/10.1080/00913367.2001.10673631
https://doi.org/10.1080/00913367.2001.10673631
Autor:
James M. Munch, Karin Braunsberger
Publikováno v:
Journal of Services Marketing. 12:23-38
Previous research concerning relevant source characteristics has often confounded source expertise and source experience. This study examines whether these two source attributes have differential effects on consumer attitudes. A laboratory study base
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c2b216bde55ba9cdfbaf2c7aa50b308
https://doi.org/10.1108/08876049810202348
https://doi.org/10.1108/08876049810202348