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pro vyhledávání: '"James Lapsley"'
Autor:
James Lapsley, Kirby Moulton
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the intern
Autor:
James Lapsley
Publikováno v:
The Journal of Economic History. 72:859-860
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c99a53d76d18258b2c484acd54946114
https://doi.org/10.1017/s0022050712000587
https://doi.org/10.1017/s0022050712000587
Autor:
James Lapsley, Kirby Moulton
Publikováno v:
Successful Wine Marketing ISBN: 9781475766318
This chapter examines how marketing elements are integrated in developing product strategies. The five elements that we are concerned with are product, packaging, promotion, price, and place. Just as the wine maker blends wines of different vineyards
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::056571998e830774cce13db9e3c9122a
https://doi.org/10.1007/978-0-387-29965-5_21
https://doi.org/10.1007/978-0-387-29965-5_21
Autor:
James Lapsley
Publikováno v:
The Social History of Alcohol and Drugs. 24:85-86
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5cd250f7e2b723a7183e86af7d2e17a6
https://doi.org/10.1086/shad24010085
https://doi.org/10.1086/shad24010085