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pro vyhledávání: '"James L. Oakley"'
Autor:
Denis G. Arnold, James L. Oakley
Publikováno v:
Journal of Health Politics, Policy and Law. 44:765-787
Context: Spending on direct-to-consumer advertising (DTCA) for prescription pharmaceuticals has risen to record levels, five times as much as in 1996 in inflation-adjusted dollars. Major health care provider organizations have called for additional r
Autor:
James L. Oakley, Denis G. Arnold
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
Since 1997 the U.S. Food and Drug Administration has permitted direct-to-consumer prescription pharmaceutical advertising via television commercials. The pharmaceutical industry has argued that direct-to-consumer advertising is an effective means to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c5951e61503b9182a20f2b09d716689
https://doi.org/10.1007/978-3-319-50008-9_96
https://doi.org/10.1007/978-3-319-50008-9_96
Publikováno v:
Journal of Promotion Management. 19:470-487
This research investigates the effectiveness of double negative ads relative to positive, self-promoting ads as it relates to impression formation. The study was conducted using a 3 (ad valence/intensity: extreme double negative, moderate double nega
Autor:
James L. Oakley, Denis G. Arnold
Publikováno v:
Journal of Health Politics, Policy and Law. 38:505-544
As the pharmaceutical industry lobbies European regulators to permit direct-to-consumer advertising (DTCA) of prescription drugs in the European Union, we found that five leading companies violated industry-developed and -promulgated standards for et
Autor:
James L. Oakley
Publikováno v:
Journal of Marketing Management. 28:1094-1113
Employing modern definitions of the marketing concept, we develop a unified model to measure the market orientation construct. We then employ a chain-link model linking employee satisfaction and motivation to customer behaviour and firm profitability
Publikováno v:
The Journal of applied psychology. 91(1)
This article examines the relationship of employee perceptions of information privacy in their work organizations and important psychological and behavioral outcomes. A model is presented in which information privacy predicts psychological empowermen