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Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as agains
Autor:
James L. Heskett
Publikováno v:
Journal of Service Management. 25:298-309
Purpose – The purpose of this paper is to provide a retrospective look at the search for deep indicators that explain service performance as well as an illustrative example of this kind of work. Design/methodology/approach – The work described in
This document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very
Publikováno v:
Services Marketing ISBN: 9781944659004
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce38f953357f3b2e16d5a97250e9f89e
https://doi.org/10.1142/9781944659028_0033
https://doi.org/10.1142/9781944659028_0033
Publikováno v:
What Great Service Leaders Know & Do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::461826c366247d6a4c4fd17f645efdf8
https://doi.org/10.5848/bk.978-1-62656-585-2_3
https://doi.org/10.5848/bk.978-1-62656-585-2_3
Publikováno v:
What Great Service Leaders Know & Do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f5bc02148ee4720cca3a05b362a126c
https://doi.org/10.5848/bk.978-1-62656-585-2_10
https://doi.org/10.5848/bk.978-1-62656-585-2_10
Publikováno v:
What Great Service Leaders Know & Do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a405bfb32c22b4e4da6d495d644b048c
https://doi.org/10.5848/bk.978-1-62656-585-2_8
https://doi.org/10.5848/bk.978-1-62656-585-2_8
Publikováno v:
What Great Service Leaders Know & Do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a0270326643554dc8e7b83963ae05d7
https://doi.org/10.5848/bk.978-1-62656-585-2_9
https://doi.org/10.5848/bk.978-1-62656-585-2_9
Publikováno v:
What Great Service Leaders Know & Do
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3a55b6d0b0d27ec6c8b341ad752b285
https://doi.org/10.5848/bk.978-1-62656-585-2_6
https://doi.org/10.5848/bk.978-1-62656-585-2_6