Zobrazeno 1 - 10
of 41
pro vyhledávání: '"James E. Zemanek"'
Publikováno v:
Innovative Marketing, Vol 13, Iss 4, Pp 35-46 (2017)
In 2016, the Ultimate Fighting Championship was sold for a reported price of $4 billion, the highest price ever paid for a sports franchise. This was a remarkable turn-around for a promotion that 15 years earlier was saved from bankruptcy by a $2 mil
Externí odkaz:
https://doaj.org/article/6c93b19bc55d440dacde19b20d45cadf
Publikováno v:
Innovative Marketing, Vol 10, Iss 4 (2014)
Externí odkaz:
https://doaj.org/article/29e70802d5db4862ba0b1d120d5cea60
Publikováno v:
Innovative Marketing, Vol 10, Iss 2 (2014)
Externí odkaz:
https://doaj.org/article/5838ffe5b3c54dbf8c611fcd5946b356
Autor:
William J. Rowe, James E. Zemanek
Publikováno v:
Innovative Marketing, Vol 10, Iss 1 (2014)
Externí odkaz:
https://doaj.org/article/a5a9dfa80c9449cb8fc5b00c13bdacd0
Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship
Publikováno v:
Innovative Marketing, Vol 9, Iss 2 (2013)
Externí odkaz:
https://doaj.org/article/ff590e9c0e104ec7a3cf7f0664c548f8
Publikováno v:
Innovative Marketing, Vol 7, Iss 1 (2011)
Externí odkaz:
https://doaj.org/article/57f097db8ecf4412b8a3c29a71c824d2
Publikováno v:
Innovative Marketing, Vol 6, Iss 2 (2010)
Externí odkaz:
https://doaj.org/article/18d67e24d2a64fa9bb903ed6a779d271
Autor:
James E. Zemanek, Trang P. Tran
Publikováno v:
Journal of Inter-Organizational Relationships. 27:2-14
For over 25 years, the Journal of Marketing Channels was a hub for marketing channel research. Today, over 4,000 citations of the JMC’s exist in periodicals and publications from the field of marke...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef019ed88e523191440a481a241b2b3c
https://doi.org/10.1080/26943980.2021.1973850
https://doi.org/10.1080/26943980.2021.1973850
Publikováno v:
Journal of Consumer Marketing. 37:473-486
Purpose This paper aims to tests a conceptual model capturing the influence of personalized advertising on customer perceptions of brands in social media and identifies three market segments based on customers’ reactions to personalized ads. Design
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f50b7a6c03891589141f0da5e7a6d97
https://doi.org/10.1108/jcm-12-2017-2499
https://doi.org/10.1108/jcm-12-2017-2499
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49b2bfc707301e47d39a0aedbff43210
https://doi.org/10.1007/978-3-030-89883-0_143
https://doi.org/10.1007/978-3-030-89883-0_143
