Zobrazeno 1 - 10
of 291
pro vyhledávání: '"James B. Kelley"'
Autor:
James B Kelley, Dana L Alden
Publikováno v:
Internet Research, 2016, Vol. 26, Issue 4, pp. 790-808.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IntR-01-2015-0017
Autor:
James B Kelley
Publikováno v:
Names, Vol 60, Iss 4 (2012)
Abstract This essay analyzes the naming strategies of gay, lesbian, bisexual, and transgender (LGBT) gamers and their allies in massively multiplayer online games. The name choices for their characters and for the groups to which their characters bel
Externí odkaz:
https://doaj.org/article/81a8b335f4ad4340b6205b701326078a
Autor:
James B. Kelley
Publikováno v:
Mississippi Quarterly. 72:427-429
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4a7becf96fc92888b9c65b00d3824e8
https://doi.org/10.1353/mss.2019.0021
https://doi.org/10.1353/mss.2019.0021
Autor:
James B. Kelley
Publikováno v:
The Explicator. 74:236-239
In a review posted to NPR a day before Harper Lee's novel went on sale, Maureen Corrigan wrote: “Go Set a Watchman is a troubling confusion of a novel, politically and artistically, beginning with ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8bcffa3f99a7f91e0063d88ec239678
https://doi.org/10.1080/00144940.2016.1238809
https://doi.org/10.1080/00144940.2016.1238809
Autor:
Dana L. Alden, James B. Kelley
Publikováno v:
Internet Research. 26:790-808
Purpose – The purpose of this paper to use Self-Determination Theory (SDT) to explain the online brand community (OBC) identity internalization process through brand website interactivity. Secondary purpose of the research is to explore the role of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::239be90a07ea53652abeef04a06dd391
https://doi.org/10.1108/intr-01-2015-0017
https://doi.org/10.1108/intr-01-2015-0017
Publikováno v:
Journal of Food Products Marketing. 22:872-890
This study introduces and examines a simulated attention-tracking methodology as an emerging technique to improve the study of in-store shopper behavior and decision making. To assess the viability of this new methodology, we examine its efficacy in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7555c21d0e066b9990075f9a9c76b437
https://doi.org/10.1080/10454446.2015.1072869
https://doi.org/10.1080/10454446.2015.1072869
Publikováno v:
Journal of International Marketing. 21:17-38
Country-level animosity effects on foreign products from disliked countries are fairly well understood, but little is known about the role of global company animosity (GCA). Such understanding is important in a world increasingly dominated by global
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0393c1c5d23f3da112c610af9944345
https://doi.org/10.1509/jim.12.0086
https://doi.org/10.1509/jim.12.0086
Autor:
James B. Kelley
Publikováno v:
Changing English. 19:451-457
Harper Lee’s novel To Kill a Mockingbird is one of the most widely taught texts in language arts classrooms through the English-speaking world and is greatly valued by many readers today for its depiction of youth grappling with racism in the Ameri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e4446a085638ad3ccb73be752cda8e2
https://doi.org/10.1080/1358684x.2012.736745
https://doi.org/10.1080/1358684x.2012.736745
Autor:
James B. Kelley, Dana L. Alden
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
In 2012, brand communication strategies shifted as expenditures on Internet advertising in the US exceeded those spent on print for the first time. These trends point to the importance of brands using online brand communities (OBC) to build consumer-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::59dbb1f71b5e88508711841c5f8130d9
https://doi.org/10.1007/978-3-319-11815-4_179
https://doi.org/10.1007/978-3-319-11815-4_179
Autor:
James B. Kelley
Publikováno v:
The Journal of Popular Culture. 41:262-280
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b95085b8e22b94e5c70d3cd7190a3e30
https://doi.org/10.1111/j.1540-5931.2008.00502.x
https://doi.org/10.1111/j.1540-5931.2008.00502.x