Zobrazeno 1 - 10
of 100
pro vyhledávání: '"James A. Busser"'
Publikováno v:
International Hospitality Review, Vol 36, Iss 2, Pp 288-303 (2022)
Purpose – This study sought to understand how having a calling influenced engagement, work–life balance and career satisfaction for Professional Golfers Association of America (PGA) and Golf Course Superintendent of America (GCSA) professionals.
Externí odkaz:
https://doaj.org/article/c4714a34e12c47c1a99233179f56586f
Publikováno v:
Event Management. 27:301-319
To improve the effectiveness of corporate events, organizational leaders and meeting planners are increasingly looking for new approaches to involve attendees in active participation and cocreation of desired outcomes. The aim of this study was to ex
Publikováno v:
Journal of Hospitality and Tourism Management. 53:188-197
Publikováno v:
Journal of Hospitality Marketing & Management. 31:1026-1047
Publikováno v:
Journal of Hospitality & Tourism Education. :1-13
Publikováno v:
Journal of Advertising. 52:5-23
Of the social media tools available to brand managers, consumer-generated advertising (CGA) has attractive features combining consumer-generated content, social media advertising, and online intera...
Publikováno v:
International Hospitality Review. 36:288-303
PurposeThis study sought to understand how having a calling influenced engagement, work–life balance and career satisfaction for Professional Golfers Association of America (PGA) and Golf Course Superintendent of America (GCSA) professionals.Design
Publikováno v:
International Journal of Contemporary Hospitality Management. 33:1870-1891
Purpose This study aims to apply parasocial relationship theory to understand the hospitality brand-consumer relationship on social media. Aiming to examine brand-initiated mechanisms that drive relationship development, the study identified two sets
Publikováno v:
International Journal of Contemporary Hospitality Management. 33:3040-3064
Purpose This study aims to examine how hospitality consumers of different generations appraise competitive service advantage (CSA) of service providers, based on providers’ business models and value propositions, particularly, how these perceptions
Publikováno v:
Journal of Hospitality & Tourism Education. 33:194-206
Taking the perspective of positive education, this study aims to examine the state of hospitality and tourism students’ hope during the COVID-19 pandemic. It also investigates the role of academic program engagement efforts in imparting students’