The role of corporate foresight in exploring new markets – evidence from 3 case studies in the BOP markets

Autor: René Rohrbeck, Jakob Højland

Publikováno v: Højland, J & Rohrbeck, R 2018, ' The role of corporate foresight in exploring new markets – evidence from 3 case studies in the BOP markets ', Technology Analysis & Strategic Management, vol. 30, no. 6, pp. 734-746 . https://doi.org/10.1080/09537325.2017.1337887

We examine to what extent successful business-development activities in uncertain environments can be classified as corporate foresight and to what extent they have been intentional and systematic. Beginning with identifying successful cases of new-b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a98d202e7ea0cbf3724fa6de32aee0a8
https://pure.au.dk/portal/da/publications/the-role-of-corporate-foresight-in-exploring-new-markets--evidence-from-3-case-studies-in-the-bop-markets(05e07428-56c1-4d91-8f41-78ec20a4e109).html