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pro vyhledávání: '"Jake Grandy"'
Autor:
Heejin Woo, Jake Grandy
Publikováno v:
Journal of Business Strategy. 42:59-68
Purpose By introducing how a young entrepreneurial firm leverages bundling as a market entry strategy, this study aims to suggest a way that a relatively vulnerable startup can secure its position from a threat of resource-rich established competitor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c9e3a14e6c8f0fe5722c43d1d0aa61dc
https://doi.org/10.1108/jbs-07-2019-0145
https://doi.org/10.1108/jbs-07-2019-0145
