Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Jake David Hoskins"'
Autor:
Jake David Hoskins, Abbie Griffin
Publikováno v:
Journal of Product & Brand Management. 32:582-599
Purpose This research paper aims to investigate detailed relationships between market selection and product positioning decisions and their associated short- and long-term product performance outcomes in the context of the music category: a cultural
Publikováno v:
Journal of the Academy of Marketing Science. 49:1065-1087
Distinctions in the attributes of niche versus mainstream brands are leveraged to explain differences in the drivers of online review ratings. Specifically, we examine how customer review valence, professional critics review valence, community charac
Publikováno v:
European Journal of Marketing. 55:565-592
Purpose This paper aims to move beyond previous investigations juxtaposing the performance of global versus domestic brands, where domestic is referred to as “localness” in the literature, conceptualizing and developing two measures of “within-
Autor:
Abbie Griffin, Jake David Hoskins
Publikováno v:
Journal of Product & Brand Management. 30:609-625
Purpose This study aims to focus on the role of niche brands in online retailer assortments and the general market positions of niche brands, no prior study has explicitly focused on if and when brick-and-mortar retailers should include niche brands
Autor:
Ryan Leick, Jake David Hoskins
Publikováno v:
Journal of Research in Interactive Marketing. 13:249-275
Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product
Autor:
Abbie Griffin, Jake David Hoskins
Publikováno v:
Journal of Product & Brand Management. 28:812-829
Purpose This paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for fast-moving consumer goods (FMCG), testing the long-standing proposition that extending a firm’s brand and
Autor:
Jake David Hoskins
Publikováno v:
Journal of Retailing and Consumer Services
Long tail theory, the notion that the future of retailing could involve shifting product assortments to offer more product variety to precisely serve the unique needs of individual customers, has largely been proven true in the context of online dist
Autor:
Benton A. Brown, Jake David Hoskins
Publikováno v:
Journal of Research in Interactive Marketing. 12:347-369
Purpose A significant body of extant empirical evidence has shown that online customer reviews (OCRs) are important in driving organizational performance outcomes. However, it is posited in this manuscript that the relationship between OCRs and organ
Publikováno v:
Strategic Management Journal. 38:2532-2552
Research summary: How do peripheral firms compete and secure future growth? Building on literature in strategy and organizational theory, we test a model of peripheral entry and growth in the mainstream market segment. Using data from 289 craft brewe
Autor:
Benton A. Brown, Jake David Hoskins
Publikováno v:
Journal of Marketing for Higher Education. 27:188-212
The institutional appeal implications of organizational strategy decisions to hold firm or to adapt on key tactical factors are analyzed in a cross-sectional analysis of the top 100 Liberal Arts Colleges, compared against a similar analysis of the to