Zobrazeno 1 - 10
of 70
pro vyhledávání: '"Jaime Guixeres"'
Autor:
Cristina Gil-López, Jaime Guixeres, Javier Marín-Morales, Carmen Torrecilla, Edu Williams, Mariano Alcañiz
Publikováno v:
Frontiers in Virtual Reality, Vol 4 (2023)
There is increasing interest in studies analyzing the influence of technologies that integrate virtual and real-world components on consumer behavior. These technologies include augmented reality, virtual reality and mixed reality. Mixed reality is a
Externí odkaz:
https://doaj.org/article/2c891635e8a141f78dbdb14de40609ce
Autor:
Jaikishan Khatri, Javier Marín-Morales, Masoud Moghaddasi, Jaime Guixeres, Irene Alice Chicchi Giglioli, Mariano Alcañiz
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on purchasing behavior. The primary obje
Externí odkaz:
https://doaj.org/article/502ec04700dc4d6faee56f155fe72721
Publikováno v:
European Research on Management and Business Economics, Vol 27, Iss 2, Pp 100154- (2021)
Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congrue
Externí odkaz:
https://doaj.org/article/104421a4223448b7b74b9efc5db32864
Autor:
Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literatu
Externí odkaz:
https://doaj.org/article/fb9615db97844b10b2aecbd640358f7b
Autor:
Javier Marín-Morales, Juan Luis Higuera-Trujillo, Jaime Guixeres, Carmen Llinares, Mariano Alcañiz, Gaetano Valenza
Publikováno v:
PLoS ONE, Vol 16, Iss 7, p e0254098 (2021)
Many affective computing studies have developed automatic emotion recognition models, mostly using emotional images, audio and videos. In recent years, virtual reality (VR) has been also used as a method to elicit emotions in laboratory environments.
Externí odkaz:
https://doaj.org/article/4c52cb43a41a473aa939808f8a290e1e
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisf
Externí odkaz:
https://doaj.org/article/bb0a16c836e44d1da0dd4feecc2dbd8a
Autor:
Javier Marín-Morales, Juan Luis Higuera-Trujillo, Alberto Greco, Jaime Guixeres, Carmen Llinares, Claudio Gentili, Enzo Pasquale Scilingo, Mariano Alcañiz, Gaetano Valenza
Publikováno v:
PLoS ONE, Vol 14, Iss 10, p e0223881 (2019)
Virtual reality is a powerful tool in human behaviour research. However, few studies compare its capacity to evoke the same emotional responses as in real scenarios. This study investigates psycho-physiological patterns evoked during the free explora
Externí odkaz:
https://doaj.org/article/46640f18a5f6421d9cb436c56a0f48b1
Autor:
Carla de-Juan-Ripoll, José L. Soler-Domínguez, Jaime Guixeres, Manuel Contero, Noemi Álvarez Gutiérrez, Mariano Alcañiz
Publikováno v:
Frontiers in Psychology, Vol 9 (2018)
Understanding how people behave when facing hazardous situations, how intrinsic and extrinsic factors influence the risk taking (RT) decision making process and to what extent it is possible to modify their reactions externally, are questions that ha
Externí odkaz:
https://doaj.org/article/1167750ce90e48f88dfebaf2215156b0
Autor:
Masoud Moghaddasi, Javier Marín-Morales, Jaikishan Khatri, Jaime Guixeres, Irene Alice Chicchi Giglioli, Mariano Alcañiz
Publikováno v:
Applied Sciences, Vol 11, Iss 10, p 4399 (2021)
Virtual reality (VR) in retailing (V-commerce) has been proven to enhance the consumer experience. Thus, this technology is beneficial to study behavioral patterns by offering the opportunity to infer customers’ personality traits based on their be
Externí odkaz:
https://doaj.org/article/84a4638f9e31485391cca44ba705f3f1
Publikováno v:
Sensors, Vol 20, Iss 18, p 5163 (2020)
Emotions play a critical role in our daily lives, so the understanding and recognition of emotional responses is crucial for human research. Affective computing research has mostly used non-immersive two-dimensional (2D) images or videos to elicit em
Externí odkaz:
https://doaj.org/article/d300a5816ddf4430bbd8ebb96aa5c2cc