Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Jahanmir, Sara F."'
Publikováno v:
In Journal of Business Research July 2020 115:225-233
Autor:
Jahanmir, Sara F., Cavadas, Joana
Publikováno v:
In Journal of Business Research July 2018 88:337-343
Autor:
Jahanmir, Sara F., Lages, Luis Filipe
Publikováno v:
In Journal of Business Research May 2016 69(5):1701-1706
Autor:
Jahanmir, Sara F., Lages, Luis Filipe
Publikováno v:
In Journal of Engineering and Technology Management July-September 2015 37:65-77
Autor:
Jahanmir, Sara F., Lages, Luís Filipe
Diffusion of Innovation is a topic of interest for researchers and practitioners. Although substantial research is conducted on user categories, researchers often focus on the first half of the curve, ignoring the late adopters. We conduct two studie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1437::108ae1e8d333609961914817451a3e05
https://hdl.handle.net/10362/16583
https://hdl.handle.net/10362/16583
Autor:
Jahanmir, Sara F., Lages, Luís Filipe
Laggards are the last users to adopt a product. Prior literature on user-led innovation ignores laggards’ impact on innovation. In this paper, we develop the Lag-User Method, through which laggards can generate new ideas. Through six studies with 6
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1437::e91aab5715e6297f778b89dee8faafad
https://hdl.handle.net/10362/16582
https://hdl.handle.net/10362/16582
Akademický článek
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