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Jahanbin, Semco
One of the major demand related risks for companies that produce consumer electronics goods is change in consumer preferences over time as reflected in the weights they attach to the attributes of products. This contributes to the difficulty of predi
Externí odkaz:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.681043
When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
Publikováno v:
In European Journal of Operational Research 16 April 2017 258(2):512-524