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When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
Publikováno v:
In European Journal of Operational Research 16 April 2017 258(2):512-524
Autor:
Jahanbin, Semco
Publikováno v:
Jahanbin, S 2015, ' The Impact of Consumer and Product Characteristics on Change in Attribute-Weights over Time and its Implications for New Product Sales Forecasting Using Choice-based Conjoint Analysis ', Ph.D., University of Bath .
One of the major demand related risks for companies that produce consumer electronics goods is change in consumer preferences over time as reflected in the weights they attach to the attributes of products. This contributes to the difficulty of predi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1378::293e1bf27093a486e3afa83f5856af79
https://purehost.bath.ac.uk/ws/files/133970624/Final_Thesis_Semco_Jahanbin.pdf
https://purehost.bath.ac.uk/ws/files/133970624/Final_Thesis_Semco_Jahanbin.pdf