Zobrazeno 1 - 10
of 244
pro vyhledávání: '"Jagdish N Sheth"'
Autor:
Jagdish N. Sheth
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution,
Autor:
Jagdish N. Sheth, John Yow
'Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man.'Philip Kotler The Accidental Scholar is the auto
This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. Taking the US airline industry as an in-depth case study, the authors present compelling evidence on how the para
Autor:
Jagdish N. Sheth, Can Uslay
Publikováno v:
Journal of Creating Value. 8:241-252
Definition precedes measurement. The authors define and discuss value, customers and processes to create value. To do so, they distinguish between three business philosophies (product-centric, competition-centric and customer-centric), three types of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::160eef8b0341719484eef6630caf58ca
https://doi.org/10.1177/23949643221121865
https://doi.org/10.1177/23949643221121865
Autor:
Jagdish N. Sheth, Atul Parvatiyar
Publikováno v:
Journal of Macromarketing. 42:590-602
Laczniak and Shultz, in their recent article in the Journal of Macromarketing, provide a robust framework and a comprehensive definition of socially responsible marketing (SRM) anchored on macro-normative ethical perspectives. The explicit purpose of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8da8cad710293230ad17d90fbf18dd6
https://doi.org/10.1177/02761467221130260
https://doi.org/10.1177/02761467221130260
Autor:
Jagdish N Sheth, Rajendra S Sisodia
Many marketers fear that the field's time-worn principles are losing touch with today's realities.'Does Marketing Need Reform?'collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring mark
Autor:
Atul Parvatiyar, Jagdish N. Sheth
Publikováno v:
Journal of Consumer Affairs.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::882c61ca7f510d1396cd7cc5c6e20994
https://doi.org/10.1111/joca.12534
https://doi.org/10.1111/joca.12534
Publikováno v:
GLIMS Journal of Management Review and Transformation. 1:11-29
In this article, the authors provide an overview of the Global Rule of Three. Competitive markets grow, consolidate, and mature, ultimately leading to the emergence of three full-line generalists. The financial performance of full-line generalists gr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85370935fab7a1bd3105b063a72713df
https://doi.org/10.1177/jmrt.22.1022679
https://doi.org/10.1177/jmrt.22.1022679
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e97fc1811a54b422bb2726e555eb065d
https://doi.org/10.1007/978-3-031-24687-6_150
https://doi.org/10.1007/978-3-031-24687-6_150
Autor:
Jagdish N. Sheth
Publikováno v:
Journal of Research in Interactive Marketing. 16:37-44
PurposeThe purpose of this paper is to articulate the impact of COVID-19 on marketing. It will shift from “physical first” to “digital first,” and from “selling to serving” the customers. This will impact all 4 Ps of marketing, as well as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4d5f0d126b8a2cbcfff4e8739fed5ea
https://doi.org/10.1108/jrim-03-2021-0074
https://doi.org/10.1108/jrim-03-2021-0074