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pro vyhledávání: '"Jaeyeon (Jae) Chung"'
Autor:
Jaeyeon (Jae) Chung1, Kalra, Ajay2
Publikováno v:
Harvard Business Review Digital Articles. 9/12/2024, p1-6. 6p.
Publikováno v:
Journal of Consumer Research. 49:1118-1139
Consumers often gain extra free time unexpectedly. Given the increasing time pressure that consumers experience in their daily lives, it is important to understand how they spend windfall (or unexpected) free time, which we term found time. In a seri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35214317d650103c1e801fe57a3c5760
https://doi.org/10.1093/jcr/ucac032
https://doi.org/10.1093/jcr/ucac032
Publikováno v:
Journal of Consumer Research.
Despite firms’ continued interest in using influencers to reach their target consumers, academic and practical insights are limited on what levers an influencer can use to enhance audience engagement using their posts. We demonstrate that posting s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::76bd74a6cd251a0a28b1d2f74d3fce38
https://doi.org/10.1093/jcr/ucad019
https://doi.org/10.1093/jcr/ucad019