Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Jaebeom Suh"'
Autor:
Ramadania Ramadania, Jaebeom Suh, Rosyadi Rosyadi, Bintoro Bagus Purmono, Rahmawati Rahmawati
Publikováno v:
Cogent Business & Management, Vol 10, Iss 2 (2023)
AbstractBrands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibil
Externí odkaz:
https://doaj.org/article/ebcd3154de1a43d59db4a0611941295a
Publikováno v:
Asia Marketing Journal, Vol 20, Iss 1, Pp 49-68 (2018)
It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing produ
Externí odkaz:
https://doaj.org/article/0c2ff196036a40f090f5f877101394e2
Publikováno v:
Journal of Advertising; Aug/Sep2021, Vol. 50 Issue 4, p479-493, 15p, 1 Diagram, 3 Graphs
Publikováno v:
International Journal of Advertising. 41:1521-1540
The purpose of the current research is to examine the effect of repetition upon recall and attitudes when a list of ads includes (vs. does not include) creative ads. We found significant context effects, as the presence of creative ads in a list decr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55392dbef8a2afebab45903377bcd230
https://doi.org/10.1080/02650487.2022.2045817
https://doi.org/10.1080/02650487.2022.2045817
Publikováno v:
Journal of Advertising. Spring2008, Vol. 37 Issue 1, p45-57. 13p. 1 Diagram, 3 Charts, 1 Graph.
Individuals who follow a reinforcement learning heuristic put too much weight on recent failures or successes in placing their next bets. Using a large sample of equity-linked notes (ELNs) investments in South Korea, we find evidence showing a negati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::780f4c354463245ca9a22ffab089394e
https://escholarship.org/uc/item/7723s043
https://escholarship.org/uc/item/7723s043
Publikováno v:
European Journal of Marketing. 53:1466-1483
Purpose The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than regular (or less creative) ads, that is, creativity facilitates memory. This current research aim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bffef52a98259109305952573cb3a915
https://doi.org/10.1108/ejm-10-2017-0674
https://doi.org/10.1108/ejm-10-2017-0674
Publikováno v:
Service Business. 13:671-694
Based on empirical results involving 237 frontline service employees (FSEs) of a South Korean insurance company, this study reveals how FSEs’ views of their company’s corporate social responsibility (CSR) performance impact both their customer or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6befd205fa645d5e975a8e3aa55ef252
https://doi.org/10.1007/s11628-019-00400-w
https://doi.org/10.1007/s11628-019-00400-w
This research investigates the interaction between ego depletion (a state of reduced self-regulatory resources) and different types of charitable message appeals upon subsequent charitable support. Three experiments compare the time donation intent a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a2d993bdb555cdd9f255b05ce81ceb64
https://strathprints.strath.ac.uk/79529/1/Jin_etal_JA_2021_Ego_depletion_and_charitable_support.pdf
https://strathprints.strath.ac.uk/79529/1/Jin_etal_JA_2021_Ego_depletion_and_charitable_support.pdf
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Researchers have studied relationship marketing in a variety of subdisciplines of marketing including service marketing, channel relationships, and business-to-business marketing. However, prior research has predominantly focused on interpersonal rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49b5bed357ea5656eda3b6db33b587c1
https://doi.org/10.1007/978-3-030-42545-6_193
https://doi.org/10.1007/978-3-030-42545-6_193