Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Jae H. Pae"'
Publikováno v:
Journal of Product Innovation Management. 35:939-959
Autor:
Namwoon Kim, Jae H. Pae
Publikováno v:
Journal of Business & Industrial Marketing. 29:514-524
Purpose – This study aims to fill the void of previous research in organizational innovation. The understanding of the factors that affect intra-firm diffusion of innovations, which include the proactive management support and participation compreh
Publikováno v:
Journal of Business & Industrial Marketing. 28:263-275
PurposeThis study aims to examine the strategic implications and managerial outcomes of the concurrent use of cooperation and competition in vertical channel relationships.Design/methodology/approachThis study employs a structured questionnaire to ga
Autor:
Namwoon Kim1 msnam@polyu.edu.hk, Jae H. Pae2 pae@ewha.ac.kr
Publikováno v:
Journal of the Academy of Marketing Science. Summer2007, Vol. 35 Issue 2, p259-269. 11p.
Autor:
Jae H. Pae, Eun Mi Lee
Publikováno v:
Journal of Global Academy of Marketing Science. 21:32-44
With the changes in the economic and social environment of companies, the dimensions of corporate responsibility have been greatly expanded. Now, firms should operate not only for their own profit but also for social welfare. Recently CSR (Corporate
Publikováno v:
Industrial Marketing Management. 39:473-484
There is increasing evidence to suggest that organizations often fail to fully capitalize on the purchased business technologies due to their failure to utilize the new procurement throughout their corporate system. To this end, this study sets out t
Publikováno v:
Journal of Services Marketing. 22:136-148
PurposeThe purpose of this paper is to understand the impact of the antecedents of the exchange domain (use of coercive influence, ideational favor exchange, calculative resource‐dependence, and decision uncertainty) on relationship building. The p
Autor:
Jae H. Pae, Namwoon Kim
Publikováno v:
Journal of the Academy of Marketing Science. 35:259-269
The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with
Publikováno v:
Marketing Intelligence & Planning. 24:406-416
PurposeTo investigate shoppers' decision‐making behaviour under conditions of expected and unexpected in‐store price discounts, using mental accounting theory as the analytical framework.Design/methodology/approachIn an experiment manipulating ex
Publikováno v:
Industrial Marketing Management. 35:348-358
The objective of the present study is to advance the understanding of the role of the strategic orientation of the firm for successful new product development (NPD), in the context of Chinese manufacturing firms. Through field research accompanied by