Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Jacqueline Boysselle"'
Publikováno v:
Food Quality and Preference
Food Quality and Preference, Elsevier, 2015, pp.167-175. ⟨10.1016/j.foodqual.2014.07.009⟩
Food Quality and Preference, Elsevier, 2015, pp.167-175. ⟨10.1016/j.foodqual.2014.07.009⟩
International audience; Although widely used by brands to communicate an exotic origin, exotypes have never been studied in the marketing literature. This research presents the exotype family of typefaces and then uses semiotic models to examine its
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::794141d4581f610ab61df3b350d0673d
https://hal.archives-ouvertes.fr/hal-02024544
https://hal.archives-ouvertes.fr/hal-02024544
