Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Jacopo Cammeo"'
Publikováno v:
Made in Italy and the Luxury Market ISBN: 9781003305095
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::349af00b7fdf49abfa4f5596a6a7196c
https://doi.org/10.4324/9781003305095-16
https://doi.org/10.4324/9781003305095-16
Publikováno v:
Italian Journal of Marketing.
This work investigates how the COVID-19 outbreak has affected consumers’ green purchasing intention in the fashion industry. It examines how this exogenous shock has influenced the relationship between consumer green purchasing intention and its th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e383ad2fce78c32ce37cecbb84839200
https://doi.org/10.1007/s43039-023-00065-4
https://doi.org/10.1007/s43039-023-00065-4
This thought-provoking book navigates the impact of place-brands in the consumer marketplace in light of the extended protection accorded to them under intellectual property laws. Interdisciplinary in scope, the book explores diverse national and int
Autor:
Orsolya Lelkes
Wie können wir unsere Klimaangst lindern? Wie können wir weniger konsumieren, ohne auf etwas verzichten zu müssen? Wie können wir ein freudvolles und erfülltes Leben führen, ohne dabei die Umwelt zu zerstören? Viele glauben, dass Glück gleich
Autor:
Serena Rovai, Manuela De Carlo
Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive ben