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Being able to accurately predict what a customer will purchase next is of paramount importance to successful online retailing. In practice, customer purchase history data is readily available to make such predictions, sometimes complemented with cust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::5299d4ea957f979ab727c88d197512ab
https://repub.eur.nl/pub/51434/ERS-2014-007_3-MKT.pdf
https://repub.eur.nl/pub/51434/ERS-2014-007_3-MKT.pdf
