Learning affects top down and bottom up modulation of eye movements in decision making

Autor: Jacob L. Orquin, Martin P. Bagger, Simone Mueller Loose

Publikováno v: Judgment and Decision Making, Vol 8, Pp 700-716 (2013)

Repeated decision making is subject to changes over time such as decreases in decision time and information use and increases in decision accuracy. We show that a traditional strategy selection view of decision making cannot account for these tempora

Externí odkaz: https://doaj.org/article/ba9fa9f21d3445d7addf99b5de7b2ce5

A review of the findings and theories on surface size effects on visual attention

Autor: Anne Odile Peschel, Jacob L. Orquin

Publikováno v: Frontiers in Psychology, Vol 4 (2013)

That surface size has an impact on attention has been well-known in advertising research for almost a century; however, theoretical accounts of this effect have been sparse. To address this issue, we review studies on surface size effects on eye move

Externí odkaz: https://doaj.org/article/ff8e952d5af4447bb68bf6510ac3fb2b

Eye tracking: empirical foundations for a minimal reporting guideline

Autor: Kenneth Holmqvist, Saga Lee Örbom, Ignace T. C. Hooge, Diederick C. Niehorster, Robert G. Alexander, Richard Andersson, Jeroen S. Benjamins, Pieter Blignaut, Anne-Marie Brouwer, Lewis L. Chuang, Kirsten A. Dalrymple, Denis Drieghe, Matt J. Dunn, Ulrich Ettinger, Susann Fiedler, Tom Foulsham, Jos N. van der Geest, Dan Witzner Hansen, Samuel B. Hutton, Enkelejda Kasneci, Alan Kingstone, Paul C. Knox, Ellen M. Kok, Helena Lee, Joy Yeonjoo Lee, Jukka M. Leppänen, Stephen Macknik, Päivi Majaranta, Susana Martinez-Conde, Antje Nuthmann, Marcus Nyström, Jacob L. Orquin, Jorge Otero-Millan, Soon Young Park, Stanislav Popelka, Frank Proudlock, Frank Renkewitz, Austin Roorda, Michael Schulte-Mecklenbeck, Bonita Sharif, Frederick Shic, Mark Shovman, Mervyn G. Thomas, Ward Venrooij, Raimondas Zemblys, Roy S. Hessels

Publikováno v: Behavior Research Methods, 55(1), 364-416. Springer Nature
Behavior Research Methods, 55, 364-416. Psychonomic Society Inc.
Behavior Research Methods
Holmqvist, K, Örbom, S L, Hooge, I TC, Niehorster, D C, Alexander, R G, Andersson, R, Benjamins, J, Blignaut, P, Brouwer, A-M, Chuang, L L, Dalrymple, K A, Drieghe, D, Dunn, M J, Ettinger, U, Fiedler, S, Foulsham, T, van der Geest, J N, Hansen, D W, Hutton, S, Kasneci, E, Kingstone, A, Knox, P C, Kok, E M, Lee, H, Lee, J Y, Leppänen, J M, Macknik, S, Majaranta, P, Martinez-Conde, S, Nuthmann, A, Nyström, M, Orquin, J L, Otero-Milan, J, Park, S Y, Popelka, S, Proudlock, F, Renkewitz, F, Roorda, A J, Schulte-Mecklenbeck, M, Sharif, B, Shic, F, Shovman, M, Thomas, M G, Venrooij, W, Zemblys, R & Hessels, R S 2022, ' Eye tracking: empirical foundations for a minimal reporting guideline ', Behavior Research Methods .

In this paper, we present a review of how the various aspects of any study using an eye tracker (such as the instrument, methodology, environment, participant, etc.) affect the quality of the recorded eye-tracking data and the obtained eye-movement a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8cd78a062eedd970bf2288dd3eaa51e8
https://eprints.soton.ac.uk/452739/

A meta-analysis on the effect of visual attention on choice

Autor: Roopali Bhatnagar, Jacob L. Orquin

Publikováno v: Journal of experimental psychology. General. 151(10)

Decision makers attend more to preferred choice options and to the ultimately chosen option, but does visual attention influence preferences and choice? Several theories suggest that attention has a causal effect on preferences and choice and a growi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd4d6b09a5adb0c6add31e3e90f0e18c
https://pubmed.ncbi.nlm.nih.gov/35849390

The visual ecology of product packaging and its effects on consumer attention

Autor: Joachim Scholderer, Jacob L. Orquin, Klaus G. Grunert, Erik S. Lahm, Martin P. Bagger

Publikováno v: Orquin, J L, Bagger, M, Lahm, E S, Grunert, K G & Scholderer, J 2020, ' The visual ecology of product packaging and its effects on consumer attention ', Journal of Business Research, vol. 111, pp. 187-195 . https://doi.org/10.1016/j.jbusres.2019.01.043

Visual ecology is the study of how different species perceive their visual surroundings. We introduce the concept to consumer research and show that the micro-ecology of product packaging has a predictable visual ecology. Analyzing images of 158 cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45a7af51aee53fd286341138a2ea7030
https://doi.org/10.1016/j.jbusres.2019.01.043