Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Jacob L. Hiler"'
Publikováno v:
Journal of Consumer Marketing.
Purpose This study aims to examine vicarious consumption (VC) via the video-game streaming platform Twitch. The authors posit that watching someone play can offer the same enjoyment (measured through emotional experience, mood and joy) as playing. De
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::995ebfc50301ff549f3c361c40c0448d
https://doi.org/10.1108/jcm-03-2020-3727
https://doi.org/10.1108/jcm-03-2020-3727
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
Consumers are often presented with instances of unwarranted tip requests throughout their shopping experiences. Examples of these events include having a “tip line” on a take-out receipt when no service was received or a tip jar at a register in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca99fccae6414f2b5c6f7303e864bf0b
https://doi.org/10.1007/978-3-319-10912-1_147
https://doi.org/10.1007/978-3-319-10912-1_147
Autor:
William C. Black, Stephanie M. Mangus, Jacob L. Hiler, Judith Anne Garretson Folse, Anna M. Walz
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
This research aims to integrate theoretical contributions in customer satisfaction and relationship marketing research to determine if and to what degree relationship stages impact the relationship between functional utility, experiential utility and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02865e654f6d4693eea006998dc485b1
https://doi.org/10.1007/978-3-319-10912-1_171
https://doi.org/10.1007/978-3-319-10912-1_171