Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Jacob C. Lee"'
Publikováno v:
Social Influence, Vol 13, Iss 4, Pp 223-239 (2018)
We explored a novel phenomenon where people in certain social contexts voluntarily consume high-calorie foods with the altruistic motive of making other people feel comfortable and pleasant. We hypothesized that people are likely to choose a high-cal
Externí odkaz:
https://doaj.org/article/e6fcb92ee7aa460dad7c3c6b63c33735
Publikováno v:
Social Influence, Vol 13, Iss 1, Pp 1-17 (2018)
Social influence, in Asch’s famous analysis, depends on recipients’ interpretations of what issues mean. Building on this view, we showed that influence is a two-step process in which recipients first infer the meaning of a message based on the i
Externí odkaz:
https://doaj.org/article/e4824af243d347ac896014f7c0ce8c42
Publikováno v:
International Journal of Advertising. 42:740-772
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6d3298d0e9047e934331d27ec746cc7
https://doi.org/10.1080/02650487.2022.2105004
https://doi.org/10.1080/02650487.2022.2105004
Publikováno v:
Asian Business & Management.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51669ca75f668ecdcdb2de642978b1c8
https://doi.org/10.1057/s41291-023-00221-w
https://doi.org/10.1057/s41291-023-00221-w
Publikováno v:
Journal of Business Ethics. 178:1027-1041
Several technological developments, such as self-service technologies and artificial intelligence (AI), are disrupting the retailing industry by changing consumption and purchase habits and the overall retail experience. Although AI represents extrao
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::21c38e357ae0e8c39860b919373063dd
https://doi.org/10.1007/s10551-022-05056-7
https://doi.org/10.1007/s10551-022-05056-7
Autor:
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee, Marilyn Giroux
Publikováno v:
European Journal of Marketing. 56:738-767
Purpose This research aims to examine the role of perceived threat (i.e. COVID-19) on people’s preferences for destination logo designs. In addition, it investigates the influence of childhood socioeconomic status (SES) and sensation seeking on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ab859c4005e5e6b27c5a9a1ea7dcd54
https://doi.org/10.1108/ejm-04-2020-0308
https://doi.org/10.1108/ejm-04-2020-0308
Publikováno v:
Psychology & Marketing. 39:370-389
The pandemic outbreak poses one of the most influential threats. When faced with such a threat, consumers engage in adaptive behaviors, and one way to do so may pertain to pattern-seeking in their choices. Across five studies, we show that consumers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e56fea8ed8250c20434c02b241812955
https://doi.org/10.1002/mar.21602
https://doi.org/10.1002/mar.21602
Publikováno v:
Internet Research. 32:971-987
PurposeThis research investigates the novel questions of whether and how specific forms of shopping channels (online vs offline) influence consumers' decision-making. Moreover, this research investigates marketing firms' proper marketing strategies a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5391a7f6ca6b65c0a422a788ae751e3c
https://doi.org/10.1108/intr-11-2020-0660
https://doi.org/10.1108/intr-11-2020-0660
Autor:
Seongsoo Jang, Marilyn Giroux, Seongseop (Sam) Kim, Yung Kyun Choi, Hector Gonzalez-Jimenez, Jungkeun Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee
Publikováno v:
Australasian Marketing Journal. 31:60-70
This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudging” on consumer behavior. Study 1 demonstrates t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a503ee10b83d73c2e7ecca82e1eef196
https://doi.org/10.1177/18393349211028670
https://doi.org/10.1177/18393349211028670
Publikováno v:
Journal of Travel Research. 61:1187-1200
The present research investigates a novel relationship between travelers’ childhood socioeconomic status (SES) and travel decision-making. We theorize that travelers from lower childhood SES or resource-scarce/unpredictable environments are more li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebe9f104b8535fb657f4a938162c09b0
https://doi.org/10.1177/00472875211024738
https://doi.org/10.1177/00472875211024738