Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Jacob C. Barr"'
Publikováno v:
Tourism Review. 74:20-29
Purpose The purpose of this research is to analyze the shifting perceptions of international tourists to Jeju Island and provide practical lessons to the tourism industry. Specifically, in regard to three United Nations Educational, Scientific and Cu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edbe3333eb07c5d85c18e79bc0d51165
https://doi.org/10.1108/tr-09-2017-0140
https://doi.org/10.1108/tr-09-2017-0140
How the West Sees Jeju: an analysis of westerners’ perception of Jeju’s personality as a destination
Autor:
Byoung Kil Choi, Jacob C. Barr
Publikováno v:
International Journal of Tourism Sciences. 16:135-149
This paper investigates how western visitors perceive Jeju island, South Korea, through an analysis of brand personality traits scraped from online travel blogs from 2000 to 2016. Text data were aggregated, culled and categorized according to Aaker
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1ff9c8271727ae62ea5ee7a58dcbd69
https://doi.org/10.1080/15980634.2016.1248714
https://doi.org/10.1080/15980634.2016.1248714