Zobrazeno 1 - 10 of 46 pro vyhledávání: '"Jacob Östberg"'
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Why do crowds cause trouble? Exploring affective instability in collectivity
Autor: Joel Hietanen, Maíra Magalhães Lopes, Jacob Östberg
Publikováno v: Marketing Theory. 21:539-560
Through our ethnographic study of urban activism collectives in São Paulo, we propose another approach for exploring the process of collective formations and their longevity. Rather than seeking out the representational meanings of individualized co
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::13f5adc569ea40f1ebfb1743408b1c06
https://doi.org/10.1177/14705931211034911
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3
Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations
Autor: Jacob Östberg, Susan Dobscha
Publikováno v: Journal of Marketing Management. 37:181-187
What? Another Gender special issue? Didn’t the #MeToo movement fix all that? Those of us who have been studying gender throughout our careers could perhaps find reasons to celebrate that scholarly ...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::aec2e9c28622d0d0ec8662af582d9880
https://doi.org/10.1080/0267257x.2021.1880163
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4
Unpacking Nordic branding:the value regimes of Nordicness
Autor: Lars Pynt Andersen, Frank Lindberg, Jacob Östberg
Publikováno v: Andersen, L P, Lindberg, F & Ostberg, J 2021, ' Unpacking Nordic branding : the value regimes of Nordicness ', Journal of Place Management and Development, vol. 14, no. 3, pp. 362-378 . https://doi.org/10.1108/JPMD-12-2019-0113
Journal of Place Management and Development
Purpose: This paper aims to develop place branding theory toward the accommodation of a multifaceted understanding of value and value negotiation by Nordic branding actors by way of answering the following question: How is Nordicness appropriated by
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da7fa3c20de81d6481233a01143abc2c
https://vbn.aau.dk/ws/files/461219786/Open_Access_Manuscript.pdf
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5
Blaming consumers: Ideology and European austerity
Autor: Jacob Östberg, Alan Bradshaw
Publikováno v: Journal of Consumer Culture. 19:448-468
This study analyzes a particular ideology of austerity as it spreads across Europe and reappears across diverse discourses. This ideology mobilizes the figure of the feckless consumer, who has overspent, who must come to regard their consumption as s
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::03c141d72ac64142a240a9c189c7e8dd
https://doi.org/10.1177/1469540519872065
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7
Failure : Perspectives and prospects in marketing and consumption theory
Autor: Lena Mossberg, Mikkel Nøjgaard, Frank Lindberg, Jacob Östberg, Matthias Bode, Dannie Kjeldgaard, Benjamin J. Hartmann
Publikováno v: Marketing Theory
Kjeldgaard, D, Nøjgaard, M, Hartmann, B J, Bode, M, Lindberg, F, Mossberg, L & Östberg, J 2021, ' Failure : Perspectives and prospects in marketing and consumption theory ', Marketing Theory, vol. 21, no. 2, pp. 277-286 . https://doi.org/10.1177/1470593121992539
Author's accepted version (postprint). This is an Accepted Manuscript of an article published by Sage in Marketing Theory on 11/02/2021. Available online: https://journals.sagepub.com/doi/pdf/10.1177/1470593121992539 Failure is ubiquitous in popular
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0b5631208c5e512e62fed314718c07a0
https://hdl.handle.net/11250/2753378
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8
Gendered bodies
Autor: Jacob Östberg, Lorna Stevens
Publikováno v: Marketing Management ISBN: 9780203710807
This chapter shows the differences between a common, taken-for-granted understanding of gendered representations in advertising, and a cultural perspective, which takes the culturally and socially constructed nature of gender into consideration. The
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b6836e6fbf2286c81356b79c577ecac6
https://doi.org/10.4324/9780203710807-27
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9
Academic liner notes: a re-inquiry of Chris Hackley’s (2012) CCT Blues
Autor: Jacob Östberg, Benjamin J. Hartmann
Publikováno v: Consumption Markets & Culture. 21:205-214
While in certain sub-areas of marketing and consumer research, alternative modes of investigation and representation have been mushrooming for a while - i.e. publications of poetry, poetry sessions at conferences, videography, and fiction - we sugges
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d83fc38c959fdc68cf95a58599eca48c
https://doi.org/10.1080/10253866.2018.1447464
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10
Reinvention through Nordicness:values, traditions, and terroir
Autor: Frank Lindberg, Lars Pynt Andersen, Jacob Östberg
Publikováno v: Andersen, L P, Lindberg, F & Östberg, J 2019, Reinvention through Nordicness : values, traditions, and terroir . in C Cassinger, A Lucarelli & S Gyimóthy (eds), The Nordic Wave in Place Branding : Poetics, Practices, Politics . Edward Elgar Publishing, pp. 11-24 . https://doi.org/10.4337/9781788974325.00011
The Nordic Wave in Place Branding ISBN: 9781788974325
New Nordic Cuisine has now matured and evolved from the rather elitist ‘fine dining’ into diversity of brands that rely on varying values in addition to the geographical typicality for their reinventions. Little research has however focussed on s
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a22c5a96875b5ef2ecbc63a67c420bdb
https://vbn.aau.dk/da/publications/53b3b48f-686f-442f-be51-6464049c9298
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