Zobrazeno 1 - 10
of 95
pro vyhledávání: '"Jack Daniel's"'
Publikováno v:
Journal of Management History, 2023, Vol. 30, Issue 3, pp. 409-432.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JMH-04-2023-0029
Autor:
Hoon, Jae, Woo Lee, Eun
Publikováno v:
Managing Intellectual Property. Nov2008, Issue 184, p82-84. 3p.
Publikováno v:
Precision Marketing. 8/1/2003, Vol. 15 Issue 42, p6. 1/3p. 2 Color Photographs.
Publikováno v:
National Provisioner. Nov2009, Vol. 223 Issue 11, p10-10. 1/2p. 1 Color Photograph.
Autor:
O'Raghallaigh, Fionn
Publikováno v:
Managing Intellectual Property. May2011, Issue 209, p133-133. 1p.
Autor:
Douglas B. Holt
Publikováno v:
Holt, D B 2018, ' Whiskey : marketplace icon ', Consumption Markets and Culture, vol. 21, no. 1, pp. 76-81 . https://doi.org/10.1080/10253866.2016.1199360
Brands are potent and efficient vehicles to diffuse and reproduce ideologies. This article revisits over a decade of research on Jack Daniel’s as an iconic brand, and provides a behind the scenes look at the process of researching cultural brands.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c412f73d791c6a0bfa241d83c0836da3
https://doi.org/10.1080/10253866.2016.1199360
https://doi.org/10.1080/10253866.2016.1199360
Autor:
Papoušek, Jiří
This Diploma Thesis focuses on a new alcoholic product in the Czech Republic - Jack Daniel's Tennessee Fire. It examines its popularity amongst consumers, its relation to other products in the range of the brand and to the main competitors of the oth
Externí odkaz:
http://www.nusl.cz/ntk/nusl-261753
Autor:
Papoušek, Jiří
This Diploma Thesis focuses on a new alcoholic product in the Czech Republic - Jack Daniel's Tennessee Fire. It examines its popularity amongst consumers, its relation to other products in the range of the brand and to the main competitors of the oth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::f22c76f388bcdab79914afee02c9a5de
http://www.nusl.cz/ntk/nusl-261753
http://www.nusl.cz/ntk/nusl-261753
Autor:
Andreoli, Teresa
Publikováno v:
License!. Jul2002, Vol. 5 Issue 6, p64. 1/2p. 1 Color Photograph.