Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey.

Autor: Jabado, Roula¹, Jallouli, Rim¹

Publikováno v: Journal of Telecommunications & the Digital Economy. Jun2024, Vol. 12 Issue 2, p76-100. 25p.

An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension

Autor: Jabado, Roula, Jallouli, Rim

Publikováno v: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries

The evolution of Big Data has been attracting many researchers who emphasized on the growing role of data analytics capabilities (DAC) in enhancing marketing decisions within enterprises. Although various hypothesis and theories have been previously

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmc_________::71adc18ea8c16ec6d030ac89774a6f5e
http://europepmc.org/articles/PMC7972441