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pro vyhledávání: '"JR MING HUNG"'
Autor:
JR MING HUNG, 洪志銘
94
Cause-related marketing is valued and highly praised by various industries;however, regardless of enterprise or non- profit organization, most of them still use traditional financial data to evaluate its performance, which could not realize t
Cause-related marketing is valued and highly praised by various industries;however, regardless of enterprise or non- profit organization, most of them still use traditional financial data to evaluate its performance, which could not realize t
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/jxn993
Autor:
Jr-Ming Hung, Shwu-Ing Wu
Publikováno v:
Total Quality Management & Business Excellence. 19:321-342
Recently, CRM (Cause-Related Marketing) has gradually been adopted by non-profit organisations. However, for the evaluation of CRM's effect, a non-profit organisation still refers to traditional financial data, which could not understand the influenc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5529c1f08da575916dd3f6b8e2630b11
https://doi.org/10.1080/14783360701591978
https://doi.org/10.1080/14783360701591978
Autor:
Jr-Ming Hung, Shwu-Ing Wu
Publikováno v:
Total Quality Management & Business Excellence. 18:771-791
This study focuses on cause-related marketing to evaluate the practiced performance by balance scorecard, because this measure method not only evaluates performance toward the financial perspective but also integrates three other perspectives: custom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a11c6377318a6b6cc56a4c50eb52aea
https://doi.org/10.1080/14783360701349831
https://doi.org/10.1080/14783360701349831
Autor:
JR-MING HUNG, 洪志明
98
At the beginning of 21st century, the economy condition has turned into innovation economy condition. Thus, all administrators are making efforts to promote their local cultural industries. Local cultural industry is not only an economic and
At the beginning of 21st century, the economy condition has turned into innovation economy condition. Thus, all administrators are making efforts to promote their local cultural industries. Local cultural industry is not only an economic and
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/84834009578583442746