Zobrazeno 1 - 10
of 242
pro vyhledávání: '"JENSEN, JONATHAN A."'
Autor:
Jensen, Jonathan A.1 (AUTHOR) jajensen@tamu.edu, Cobbs, Joe B.2 (AUTHOR) cobbsj1@nku.edu, Mazer, Alex3 (AUTHOR) alex.mazer@bain.com, Tyler, B. David4 (AUTHOR) dtyler@isenberg.umass.edu
Publikováno v:
Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p23-42. 20p.
Autor:
Jensen, Jonathan A.
Marketers routinely allocate a significant portion of their budget to sponsorship. However, isolating the return on investment from such efforts has remained a challenge. Thus, a dataset of more than 5,800 sponsorships is analyzed using survival anal
Externí odkaz:
http://arxiv.org/abs/2305.09473
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2023, Vol. 24, Issue 5, pp. 871-890.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-02-2023-0015
Autor:
Jensen, Jonathan A.1, Smith, Danielle Kushner2
Publikováno v:
Sport Marketing Quarterly. 2024, Vol. 33 Issue 2, p116-134. 19p.
Autor:
Jensen, Jonathan A.1, Smith, Danielle Kushner2
Publikováno v:
Sport Marketing Quarterly. 2024, Vol. 33 Issue 1, p16-31. 16p.
Akademický článek
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Publikováno v:
Journal of Business & Industrial Marketing, 2021, Vol. 37, Issue 9, pp. 1762-1786.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-11-2020-0502
Autor:
Jensen, Jonathan A.
With more than $55 billion allocated towards the practice on an annual basis, sponsorship has become an increasingly integral part of the marketing mix for brand marketers (IEG, 2015). Further, sport organizations rely on sponsorship as an important
Externí odkaz:
http://rave.ohiolink.edu/etdc/view?acc_num=osu1426070279
Publikováno v:
Journal of Business & Industrial Marketing, 2021, Vol. 37, Issue 1, pp. 103-114.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-06-2020-0299
Autor:
Jensen, Jonathan A.1, Vlacancich, Jeremy2
Publikováno v:
Sport Marketing Quarterly. 2023, Vol. 32 Issue 3, p235-245. 11p.