Zobrazeno 1 - 10
of 11
pro vyhledávání: '"JEL Classification: M31"'
This paper aimed to study the moderating role of perceived risk on the relationship between initial trust on an unknown brand and its antecedents. To achieve this structural equation modelling was used. The results show that perceived risk has a mode
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_____10692::7fc870218d71c2e2eea9119731f471ab
https://hal.science/hal-04014373
https://hal.science/hal-04014373
Autor:
EL ARCHI, Youssef, Benbba, Brahim
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics
International Journal of Accounting, Finance, Auditing, Management and Economics, IJAFAME, 2021, ⟨10.5281/zenodo.5730566⟩
International Journal of Accounting, Finance, Auditing, Management and Economics, IJAFAME, 2021, ⟨10.5281/zenodo.5730566⟩
International audience; Déclaration de divulgation : Les auteurs n'ont pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude. Conflit d'intérêts : Les auteurs ne signalent aucun conflit d'intérêts. Citer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c346ebc8c92bc064636e8fca17148974
https://hal.archives-ouvertes.fr/hal-03458377
https://hal.archives-ouvertes.fr/hal-03458377
Akademický článek
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Autor:
Basova, Albina
Publikováno v:
Path of Science; Vol 3, No 12 (2017); 4023-4029
Traektoriâ Nauki; Vol 3, No 12 (2017); 4023-4029
Traektoriâ Nauki; Vol 3, No 12 (2017); 4023-4029
The concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explore
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn24139009::280052670678b85c7a7b82ecc953726d
http://pathofscience.org/index.php/ps/article/view/437
http://pathofscience.org/index.php/ps/article/view/437
Autor:
Babiieva, Oksana
Publikováno v:
Path of Science; Vol 3, No 12 (2017); 4001-4006
Traektoriâ Nauki; Vol 3, No 12 (2017); 4001-4006
Traektoriâ Nauki; Vol 3, No 12 (2017); 4001-4006
The article is devoted to the analysis of the trends of Internet marketing development. The differences between Internet marketing and traditional marketing in the conditions of modern economy and active spreading of the Internet are determined. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn24139009::99b81535342532feab910a5775cc305d
http://pathofscience.org/index.php/ps/article/view/429
http://pathofscience.org/index.php/ps/article/view/429
Autor:
Margarita Gasimova
Publikováno v:
Traektoriâ Nauki, Vol 2, Iss 12, Pp 6.39-6.43 (2016)
Path of Science; Vol 2, No 12 (2016); 6.39-6.43
Traektoriâ Nauki; Vol 2, No 12 (2016); 6.39-6.43
Path of Science; Vol 2, No 12 (2016); 6.39-6.43
Traektoriâ Nauki; Vol 2, No 12 (2016); 6.39-6.43
В статті досліджено теоретичні основи споживчого вибору та визначено фактори, які його визначають. З’ясовано особливості поведінки кі
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::48d9e55045c819b02ec5fe862c631bf1
http://pathofscience.org/index.php/ps/article/view/277
http://pathofscience.org/index.php/ps/article/view/277
Autor:
Kataev, Andrey
Publikováno v:
Path of Science; Vol 2, No 8 (2016); 3.7-3.14
Traektoriâ Nauki; Vol 2, No 8 (2016); 3.7-3.14
Traektoriâ Nauki; Vol 2, No 8 (2016); 3.7-3.14
Власники торгівельних марок витрачають великі гроші на просування своєї продукції. Проте комунікації на місці продажу зазвичай не відп
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn24139009::0e6993f3934a339db72428cb124d0c15
http://pathofscience.org/index.php/ps/article/view/212
http://pathofscience.org/index.php/ps/article/view/212
Autor:
Yefimova, Yevheniia
Publikováno v:
Path of Science; Vol 2, No 7 (2016); 3.1-3.14
Traektoriâ Nauki; Vol 2, No 7 (2016); 3.1-3.14
Traektoriâ Nauki; Vol 2, No 7 (2016); 3.1-3.14
In the result of research it has been found, that the assortment policy defines the course of actions for managing a point-of-sale assortment which foresees clarification and specification of strategic purpose and current tasks; development and groun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn24139009::7b1fdab49774243390cda221a98e80b5
http://pathofscience.org/index.php/ps/article/view/199
http://pathofscience.org/index.php/ps/article/view/199
Autor:
Kudenko, Kiril
Publikováno v:
Path of Science; Vol 2, No 7 (2016); 3.15-3.37
Traektoriâ Nauki; Vol 2, No 7 (2016); 3.15-3.37
Traektoriâ Nauki; Vol 2, No 7 (2016); 3.15-3.37
В рамках статьи выполнена систематизация методов формирования и реализации ассортиментной политики предприятий розничной торговли. Р
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn24139009::33b68b1c8e667c881b03bf119cae04d7
http://pathofscience.org/index.php/ps/article/view/200
http://pathofscience.org/index.php/ps/article/view/200
Akademický článek
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