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Autor:
JANČUROVÁ, Aneta
Protection of a consumer is an interesting topic because each one of us is assuming the role of a consumer on a daily basis. Therefore, we should tend to learn more about consumer rights to prevent us from being a victim of fraudulent claims from the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::bca1412490f3c2280c73a268e0ffa17e
http://www.nusl.cz/ntk/nusl-515792
http://www.nusl.cz/ntk/nusl-515792
Autor:
JANČUROVÁ, Aneta
This thesis begins with the theoretical part where are explained some important terms. At the beginning it is defined what business, marketing including marketing mix, POP means and marketing research are. POP means represent a set of advertising mat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::4dc1878b577b4fc4c34fadb97300b99d
http://www.nusl.cz/ntk/nusl-316595
http://www.nusl.cz/ntk/nusl-316595