Zobrazeno 1 - 10
of 34
pro vyhledávání: '"J. Wesley Hutchinson"'
Publikováno v:
Journal of Marketing Research. 59:35-60
Online educational platforms increasingly allow learners to consume content at their own pace with on-demand formats, in contrast to the synchronous content of traditional education. Thus, it is important to understand and model learner engagement wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f18b50b6e18b5bba13060381f9a093ee
https://doi.org/10.1177/0022243721991100
https://doi.org/10.1177/0022243721991100
Supplemental Material, sj-pdf-1-mrj-10.1177_0022243721991100 for Testing Theories of Goal Progress in Online Learning by Joy Lu, Eric T. Bradlow and J. Wesley Hutchinson in Journal of Marketing Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::85e2c769ee48d3e1e665e83d9f1fd80f
Autor:
J. Wesley Hutchinson, Evan Weingarten
Publikováno v:
Psychological Bulletin. 144:227-283
A wealth of literature suggests individuals use feelings in addition to facts as sources of information for judgment. This paper focuses on a manipulation in which participants list either a few or many examples of a given type, and then make a judgm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c06c607f7250077abef7e66df5c129c9
https://doi.org/10.1037/bul0000122
https://doi.org/10.1037/bul0000122
Autor:
J. Wesley Hutchinson, Joy Lu
Publikováno v:
SSRN Electronic Journal.
We build a model of information search within a web-page using eye-tracking data collected during two incentive-compatible, online shopping experiments. We assume that shoppers make eye fixation decisions based on the attractiveness of the visual ele
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e33a970d0b0c9f2e5f1c3c42615d480
https://doi.org/10.2139/ssrn.3611320
https://doi.org/10.2139/ssrn.3611320
Publikováno v:
SSRN Electronic Journal.
Binging has emerged as a trending phenomenon among consumers of online streaming services and other media outlets that offer content consumption "on-demand." Current definitions of binging from content providers and market research firms were develop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::604c4fba5ef661ab24b850d4072e7306
https://doi.org/10.2139/ssrn.3493759
https://doi.org/10.2139/ssrn.3493759
Autor:
J. Wesley Hutchinson, Robert J. Meyer
Publikováno v:
Journal of Marketing. 80:20-33
A common assumption made in structural approaches to empirical strategy research in marketing is that firms and consumers satisfy the assumptions of dynamic optimality when making decisions. When faced with problems of how best to allocate resources,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::59f465620a0cfbd613601c87d78a125f
https://doi.org/10.1509/jm.16.0154
https://doi.org/10.1509/jm.16.0154
Autor:
Yanliu Huang, J. Wesley Hutchinson
Publikováno v:
Organizational Behavior and Human Decision Processes. 122:163-176
Repeated search and decision making is a common consumer activity that should benefit from advanced planning. In three simulated shopping experiments, we find that people often fail to plan spontaneously or, when they do plan, do not use an appropria
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d86d59ad94a9080719a25b344be2cc3f
https://doi.org/10.1016/j.obhdp.2013.07.001
https://doi.org/10.1016/j.obhdp.2013.07.001
Publikováno v:
Journal of Consumer Psychology. 20:476-484
In this paper, we examine aesthetic color combinations in a realistic product self-design task using the NIKEiD online configurator. We develop a similarity-based model of color relationships and empirically model the choice likelihoods of color pair
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5dca7607bf4452b3fc8489df598470d4
https://doi.org/10.1016/j.jcps.2010.07.005
https://doi.org/10.1016/j.jcps.2010.07.005
Publikováno v:
Journal of Marketing Research. 47:627-642
Managers use numerical data as the basis for many decisions. This research investigates how data on prior advertising expenditures and sales outcomes are used in budget allocation decisions and attempts to answer three important questions about data-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16ea188ed7d208cc3e3ac236e384dc41
https://doi.org/10.1509/jmkr.47.4.627
https://doi.org/10.1509/jmkr.47.4.627
Publikováno v:
Marketing Science. 29(1):23-31
The implications of Salisbury and Feinberg's (2010) paper [Salisbury, L. C., F. M. Feinberg. 2010. Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test. Marketing Sci. 29(1) 1–17]
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::720640ff121d47a3b0d480d50c724eec