Zobrazeno 1 - 2
of 2
pro vyhledávání: '"J. W. Strydom"'
Publikováno v:
South African Journal of Business Management, Vol 40, Iss 4, Pp 25-36 (2009)
Commercial reality demands long and lasting relationships that are beneficial to both advertising agencies and their clients. This article presents a conceptual model to illustrate the salient choice criteria employed by advertisers when renewing adv
Externí odkaz:
https://doaj.org/article/cfca01e5ffc74fdd969f7bab89221cbe
Autor:
D. H. Tustin, J. W. Strydom
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 6, Iss 3, Pp 627-640 (2003)
Sound record-keeping of advertising expenditure figures in South Africa allows for a relative accurate assessment of the impact of advertising expenditure at national, industry and company level. However, the overall composition of marketing communic
Externí odkaz:
https://doaj.org/article/e936b6ad63684d80b913bde75ff18ac9