Zobrazeno 1 - 10
of 15
pro vyhledávání: '"J. Thomas, Russell"'
Autor:
J. Thomas Russell, Charles H. Martin
Publikováno v:
Journal of Advertising. 5:29-34
Advertising and marketing as fields of scholarship depend to a large extent on major scholarly publications for the exchange of ideas and research. The authors have examined six publications in the fields of advertising, marketing, and public relatio
Autor:
Anthony F. McGann, J. Thomas Russell
Publikováno v:
Journal of Media Economics. 1:29-40
This article explores the vulnerability of publicly held broadcasting companies to hostile takeovers. It finds that such companies are more attractive to investors than typical corporations, but that broadcasters are better defended against unfriendl
Publikováno v:
Chemical Communications; January 1997, Vol. 1997 Issue: 24 p2333-2342, 10p
Autor:
J. Thomas Russell
Publikováno v:
Journal of Advertising. 6:50-51
Autor:
J. Thomas Russell
Publikováno v:
Journal of Marketing Research. 16:292-293
Autor:
J. Thomas Russell
Publikováno v:
Journal of Advertising. 8:47-47
Autor:
J. Thomas Russell
Publikováno v:
Journal of Advertising. 7:52-52
Autor:
J. Thomas Russell
Publikováno v:
Journal of Advertising. 7:61-61
Autor:
J. Thomas Russell
Publikováno v:
Journal of Advertising. 5:40-40
Autor:
J. Thomas Russell
Publikováno v:
Journal of Advertising. 7:54-54