Zobrazeno 1 - 10
of 35
pro vyhledávání: '"J. Ricky Fergurson"'
Publikováno v:
Journal of Business-to-Business Marketing. 29:247-269
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d89e0abe54859dd5bb6dc1ac4cb3565c
https://doi.org/10.1080/1051712x.2022.2121503
https://doi.org/10.1080/1051712x.2022.2121503
Publikováno v:
Journal of Marketing Education. 44:217-234
The sudden transition to online course delivery necessitated by the COVID-19 pandemic led to a significant service interruption in the academic lives of college students. Some challenges posed were immediately present such as to how to deliver course
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a81976c55d25940ad3a16afb34de410
https://doi.org/10.1177/02734753211073891
https://doi.org/10.1177/02734753211073891
Publikováno v:
Journal of Consumer Marketing. 38:652-663
Purpose This paper aims to examine how modern, digital era customers in a business-to-consumer (B2C) setting prioritize salesperson-customer orientation attributes when evaluating their expectations regarding interactions with salespeople, as well as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f565e6433a1923d77cd3ba78c6b2bc98
https://doi.org/10.1108/jcm-09-2020-4126
https://doi.org/10.1108/jcm-09-2020-4126
The paradox of diminishing returns: Measurement and metrics for valuation of B2C sales professionals
Autor:
J. Ricky Fergurson
Publikováno v:
Journal of Marketing Channels. 26:141-146
The realization of channel multiplicity is increasingly present in retail exchanges. Retailers understand that consumers may seek information in one channel and complete their purchases in another ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::793500d727427817122c9a70e6a74096
https://doi.org/10.1080/1046669x.2020.1747280
https://doi.org/10.1080/1046669x.2020.1747280
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c2946c26cee82565f783cba522c82e8
https://doi.org/10.1007/978-3-030-89883-0_29
https://doi.org/10.1007/978-3-030-89883-0_29
Autor:
MangusStephanie M., Stephanie M.Mangus1 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Dec2024, Vol. 44 Issue 4, p343-354. 12p.
Autor:
J. Ricky Fergurson
Publikováno v:
Journal of Marketing Analytics
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::65d69314c88146b068d6b2498f70cc05
https://doi.org/10.1057/s41270-020-00088-2
https://doi.org/10.1057/s41270-020-00088-2
Toward addressing customer migration: measuring B2B salespersons' perceptions of customer ownership.
Publikováno v:
Journal of Business & Industrial Marketing; 2024, Vol. 39 Issue 10, p2057-2069, 13p
Autor:
J. Ricky Fergurson
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Given the increasing complexity of customer-salesperson relationships, salespeople face unprecedented pressures to acquire, retain, and build enduring customer relationships to enhance the firm’s bottom-line performance. In examining these growing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b6c1fec7f759baea70340952a1b0635
https://doi.org/10.1007/978-3-319-99181-8_98
https://doi.org/10.1007/978-3-319-99181-8_98
Autor:
Peasley, Michael C.1 (AUTHOR) michael.peasley@mtsu.edu, Hochstein, Bryan2 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Sep2024, Vol. 44 Issue 3, p219-236. 18p.