Zobrazeno 1 - 10
of 44
pro vyhledávání: '"J. Plume"'
Autor:
Cherniece J. Plume, Emma L. Slade
Publikováno v:
Plume, C J & Slade, E L 2018, ' Sharing of Sponsored Advertisements on Social Media : A Uses and Gratifications Perspective ', Information Systems Frontiers . https://doi.org/10.1007/s10796-017-9821-8
Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0027dcabab338008813208415a40470a
http://www.scopus.com/inward/record.url?scp=85040041224&partnerID=8YFLogxK
http://www.scopus.com/inward/record.url?scp=85040041224&partnerID=8YFLogxK
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies
Social media has changed the way in which organizations interact with consumers, altering the way they build relationships with consumers. This chapter starts by detailing how social media has disrupted the traditional marketing mix, followed by a br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c141c0112f2a0c123204124d45856314
https://doi.org/10.1016/b978-0-08-101754-8.00002-x
https://doi.org/10.1016/b978-0-08-101754-8.00002-x
Subject to contextual and situational influences, the independent and interdependent dimensions of the self, or self-construals, depict the individual level differences amongst individuals, which have been inevitably affected by the social media envi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ceb07fcb125ddae77fd5e007e5fde15
https://doi.org/10.1016/b978-0-08-101754-8.00005-5
https://doi.org/10.1016/b978-0-08-101754-8.00005-5
It is clear that social media is becoming an integral part of marketing. This chapter provides a summary of the content covered in previous chapters, including social media, online brand communities, culture, and self-construals. It also highlights t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91be1990bb55ca011e29c3ad66b28d69
https://doi.org/10.1016/b978-0-08-101754-8.00007-9
https://doi.org/10.1016/b978-0-08-101754-8.00007-9
Online brand communities (OBCs) have been encouraged by the characteristics of social media that have allowed fragmented groups of consumers to culminate into niche groups. This chapter begins by detailing the importance of OBCs, followed by an outli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72acb7f0ebc21475ce6a4f72cd5f42b4
https://doi.org/10.1016/b978-0-08-101754-8.00003-1
https://doi.org/10.1016/b978-0-08-101754-8.00003-1
Social media has had a huge impact on the way that organizations and brands connect with their consumers, providing a new environment in which to create value. This chapter starts by summarizing the current areas that researchers are focusing on, whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fa47dacc31940f5c6d207f64f6bdaeb
https://doi.org/10.1016/b978-0-08-101754-8.00006-7
https://doi.org/10.1016/b978-0-08-101754-8.00006-7
Autor:
Emma L. Slade, Cherniece J. Plume
Publikováno v:
Lecture Notes in Computer Science
15th Conference on e-Business, e-Services and e-Society (I3E)
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.319-324, ⟨10.1007/978-3-319-45234-0_29⟩
Social Media: The Good, the Bad, and the Ugly ISBN: 9783319452333
I3E
15th Conference on e-Business, e-Services and e-Society (I3E)
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.319-324, ⟨10.1007/978-3-319-45234-0_29⟩
Social Media: The Good, the Bad, and the Ugly ISBN: 9783319452333
I3E
Part 4: Information Sharing on Social Media; International audience; The concept of sharing has been amplified with the development of various social media platforms that enable consumers to share knowledge with each other and subsequently influence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bad7cb5dbb894285d96a2baa39f0124
https://hal.inria.fr/hal-01702196/document
https://hal.inria.fr/hal-01702196/document