Zobrazeno 1 - 10
of 20
pro vyhledávání: '"J. Paul Peter"'
Autor:
J. Paul Peter, James Donnelly
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure
Publikováno v:
European Management Journal. 12:442-453
This paper investigates the changing business environment of the pharmaceutical industry as a result of regional integration. Peggy Chaudhry, Peter Dacin and J. Paul Peter develop specific research propositions on such issues as regulated prices, Pan
Publikováno v:
Journal of Retailing. 69:127-139
SERVQUAL, which involves the calculation of the differences between expectations and perceptions on a number of prespecified criteria, is currently the most popular measure of service quality. However, there are some serious problems in conceptualizi
Publikováno v:
Journal of Consumer Research. 19(4):655-62
This article illustrates the common use of difference scores in consumer research and discusses a number of potential problems with using them. Difference scores often have problems in the areas of reliability, discus validity, spurious correlations,
Autor:
J. Paul Peter
Publikováno v:
Journal of Marketing. 56:72-79
Hunt's 1990 interpretation of scientific realism is compared with the relativistic/constructionist view previously introduced in this journal. Though some similarities are found, the two views differ most strikingly in terms of the nature of reality,
Autor:
Lawrence X. Tarpey Sr., J. Paul Peter
Publikováno v:
Journal of Consumer Research. 2(1):29-37
This study compared three alternative decision-making strategies in the consumer behavior literature: (1) minimization of expected negative utility (perceived risk); (2) maximization of expected positive utility (perceived return); and (3) maximizati
Autor:
Walter R. Nord, J. Paul Peter
Publikováno v:
Journal of Marketing. 44:36-47
This article presents an overview of behavior modification and investigates its applicability to marketing. It is suggested that this perspective provides a useful complement to the more cognitively-oriented approaches which currently dominate the ma
Publikováno v:
Journal of Marketing Research. 19:152-155
Autor:
Gilbert A. Churchill, J. Paul Peter
Publikováno v:
Journal of Marketing Research. 23:1-10
The purpose of the article is to propose and empirically test a model of the relationships among research design variables and the psychometric criteria of reliability, convergent validity, discriminant validity, and nomological validity, and among t
Autor:
Samuel C. Corto, J. Paul Peter
Publikováno v:
Academy of Management Proceedings. 1976:25-28
This study investigated the underlying learning dimensions involved in an experiential learning situation designed for developing interpersonal skills. Learning dimensions were empirically determined using a principal components analysis and the fact