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pro vyhledávání: '"J. Martin Jernigan"'
Publikováno v:
Journal of Pharmaceutical Marketing & Management. 10:3-27
In treating hypertension, physicians are often faced with the difficult task of prescribing drugs that provide the greatest benefit with the lowest risks. Physicians treat patients on an individualized. case-by-case basis; however, it is likely that
Publikováno v:
Journal of Pharmaceutical Marketing & Management. 6:3-36
There has been disagreement among academicians regarding the practicality and utility of the product life cycle (PLC) concept as a planning tool, and comparatively few studies have been conducted of the PLC concept in the pharmaceutical industry. The