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pro vyhledávání: '"J. M. VanLieshout"'
Autor:
R. J. Van Den Berg, J. M. VanLieshout
Publikováno v:
Production Planning & Control. 12:514-524
E-commerce is growing rapidly, but a majority of the Internet users is still hesitant to become involved in it. One big hurdle is lack of trust. This paper deals with trust in ecommerce and measures to increase it. It discusses one particular so-call