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pro vyhledávání: '"J. M. Valdez Mendia"'
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
Today’s omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization strategy relies on the organization’s capability to gather and transform customer data into personalized experien
Externí odkaz:
https://doaj.org/article/f95a283f9e804e7b8b97415aeed0a884