Zobrazeno 1 - 3
of 3
pro vyhledávání: '"J. M. Valdez Mendia"'
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
Today’s omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization strategy relies on the organization’s capability to gather and transform customer data into personalized experien
Externí odkaz:
https://doaj.org/article/f95a283f9e804e7b8b97415aeed0a884
Autor:
Baranyi, Péter1,2,3, Berki, Borbála1,2,3,4 borbala.berki@uni-corvinus.hu, Csapó, Ádám B.1,2,3,4 adambalazs.csapo@uni-corvinus.hu
Publikováno v:
Infocommunications Journal. 2024 Special Issue, Vol. 16, p37-48. 12p.
Autor:
Valdez Mendia, J. M.1 (AUTHOR) mau_valdezmendia@sloan.mit.edu, Flores-Cuautle, J. J. A.1,2 (AUTHOR) jflores_cuautle@hotmail.com
Publikováno v:
Cogent Business & Management. Jan-Dec2022, Vol. 9 Issue 1, p1-16. 16p.