Zobrazeno 1 - 10
of 14
pro vyhledávání: '"J. Lucy Lee"'
Publikováno v:
Journal of Park & Recreation Administration. Spring2024, Vol. 42 Issue 1, p99-108. 10p.
Publikováno v:
Korean Journal of Sport Management. 27:1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69abc1d048be88a1265478729b7e51ca
https://doi.org/10.31308/kssm.27.5.1
https://doi.org/10.31308/kssm.27.5.1
Publikováno v:
Sport Marketing Quarterly. 32
The COVID-19 pandemic has been highly politicized in the US. Th is study explored the effect of individuals’ political orientation on the relationship between their risk assessments of COVID-19 and intentions to revisit the golf course. A first-sta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2cad498febfbb87c5093108d5e145cfa
https://doi.org/10.32731/smq.322.062023.05
https://doi.org/10.32731/smq.322.062023.05
Autor:
June Won, J. Lucy Lee
Publikováno v:
International Journal of Sport Communication. 15:43-52
The purpose of this study was to: (a) investigate the actual positions in digital communications; (b) assess the relationship between position-congruity among intended positions (i.e., how a firm desires to be perceived by consumers), actual brand po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6308a2771c5dc5a6caa12d1a38bf932f
https://doi.org/10.1123/ijsc.2021-0074
https://doi.org/10.1123/ijsc.2021-0074
Publikováno v:
Journal of Sport Management. 34:189-200
Under the federal trademark law, owners of famous sport trademarks may bring legal claims against unauthorized users of their marks under the infringement and dilution theory. Although the rationale of trademark infringement has been supported by var
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f9be31ba96a6d6c83514d6f5c932a85
https://doi.org/10.1123/jsm.2019-0174
https://doi.org/10.1123/jsm.2019-0174
Autor:
J. Lucy Lee, June Won
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 21:285-303
PurposeThe purposes of the study were (1) to examine whether directional dominance between co-existing athlete brands and sponsor brands exists; (2) to explore whether directional dominance influences consumers' memory interference; and (3) to test w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec80e386e2a43a9afa80700cd43d3d31
https://doi.org/10.1108/ijsms-09-2019-0100
https://doi.org/10.1108/ijsms-09-2019-0100
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 21:70-90
Purpose Drawing on the corporate association framework and attribution theory, the purpose of this paper is twofold: first, to examine the shield effects of CSR-linked sport sponsorship on consumer attitudes toward a sponsor, attribution patterns in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25a540a3f1bdcf8462cf4e95b2cf2bb7
https://doi.org/10.1108/ijsms-01-2019-0011
https://doi.org/10.1108/ijsms-01-2019-0011
Autor:
Won June, J. Lucy Lee
Publikováno v:
Korean Journal of Sport Management. 24:68-82
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc554a8f3c8f8ba3b451e56caac5c4fc
https://doi.org/10.31308/kssm.24.4.5
https://doi.org/10.31308/kssm.24.4.5
Autor:
J. Lucy Lee, Yu Kyoum Kim
Publikováno v:
Measurement in Physical Education and Exercise Science. 23:314-324
The purposes of this manuscript are to identify common statistical mistakes in sport management, and to provide scholars with suggestions on how to develop and improve the quality of quantitative r...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4aafb73a21fbe5420c218b8d432e271a
https://doi.org/10.1080/1091367x.2018.1537278
https://doi.org/10.1080/1091367x.2018.1537278
Autor:
June Won, J. Lucy Lee
Publikováno v:
Korean Journal of Sport Management. 23:34-47
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b60d9f48d0fa9d9b2c9678c731305fe
https://doi.org/10.31308/kssm.23.4.3
https://doi.org/10.31308/kssm.23.4.3